Quikr Brand Guidelines
We at Quikr have gone through a transformative process that weeds out the obsolete, inflexible and complex in favour of the modern, malleable and user-friendly. Our brand pairs these traits with an intuitive understanding of our consumers.
At our core, we continue to be uncomplicated and approachable. Simplifying and improving the lives of millions of users every day.
Logo Specifications
The proportions of the Quikr logo must always be as per these specifications.
Colour Values
Quikr’s characteristic blue and green are comprised of the values mentioned below. Please refer to the CMYK values for print and the RGB values for online usage.
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#0faa13#008bcf
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15 | 170 | 20 RGB00 | 127 | 191 RGB
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75 | 00 | 100 | 10 CMYK100 | 35 | 00 | 00 CMYK
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#8a8c8e#6d6e71
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00 | 00 | 00 | 55 CMYK00 | 00 | 00 | 70 CMYK
Breathing Space
To ensure that the logo always stands out, maintain a space equal to the ‘x’ -height of the ‘u’ in the logo on all four sides.
Minimum Size
To ensure readability, the logo should never be smaller than the recommended size.
Against a Background
The official Quikr logo, in its characteristic colours, can be placed against a solid black or white background. The white logo should be used if the background is Quikr blue or Quikr green. In case printing is limited to greyscale, a black or grey background can be used; in both cases the logo will be white.
Against an Image
When the logo is to be used against a busy background (image, graphic, texture, etc.), use a white or black band as depicted in the 2nd and 3rd examples.
Depending on the image, one may also use a Quikr blue or Quikr green band with a white logo, as depicted in the remaining examples.
Incorrect Logo Usage
Do not alter elements of the logo in any of the following ways:
Vertical Specific Logos
The vertical's name should be placed beside the brand name. This name will be in a specially modified font. While distinct from the font used for the brand name (to allow the unit to be read as two separate words), this font compliments it perfectly.
You can download our complete Brand Manual for further details.
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